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Today's consumers have the luxury of choosing from a wide range of food options. With international trade continuing to increase, the variety of fresh fruit and vegetables is becoming progressively broader, less seasonal and cheaper. Asian consumers are becoming increasingly shrewd over fruit and vegetable production processes, safety considerations and quality. Producers are therefore challenged with anticipating and meeting these consumer trends.

AAC consultants are always looking for new innovations and areas for improvement in Asia's horticultural industries. Aware that consumption preferences are changing, our consultants investigate seed and plant health, integrated management, greenhouse and irrigation innovations, fruit and vegetable post-harvest technology, organic production, storage and supply chain innovation, marketing, safety and nutritional aspects of produce.

To inquire about AAC's most recent insights into Asian horticulture markets and recent consumer trends in this area please contact This email address is being protected from spambots. You need JavaScript enabled to view it.


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At Asian Agribusiness Consulting our mission is the promotion and development of agribusiness across Asia. We provide specialist research and consulting services for our clients who have intentions of ratcheting up their presence in Asia be they start-ups companies to blue-chip companies.

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